As the end of 2024 and the seasonal festivities approach, a little too quickly might we add, we couldn’t think of a better time to reflect on what the last 12 months have brought Sea2Soil, and the journey we’ve been on this year.
It’s safe to say it’s been a year of growth in every sense of the word. From expanding our team and the capabilities and content on our website to getting the brand and product benefits out there in industry press, hosting events and attending them too, not forgetting onboarding distributors, agronomists and farmers looking to boost their soil health, embrace regen farming methods and enhance their commercial processes too.
Trials and research: Partnering with NIAB and The University of Nottingham
A big highlight for us this year was working with both The National Institute of Agricultural Botany (NIAB) and The University of Nottingham to conduct key trials and studies - proving the efficacy of sea2Soil.
At The University of Nottingham’s test farm, Sea2Soil was applied at its recommended dose for two years in a non-replicated conventional study. The study measured its impact on worm count, pH levels, carbon retention, moisture, porosity, and organic matter.
While at NIAB’s greenhouse testing facility, Sea2Soil was tested for its effectiveness as a natural deterrent to cabbage stem flea beetle.
These results underscore Sea2Soil’s potential to improve soil health and sustainability while addressing the challenges farmers are facing.
Events: Connecting with the industry
Cereals 2024: The summer season kicked off with Cereals 2024, the first major agricultural event on the calendar. It was the ideal opportunity to engage with farmers, agronomists, and industry leaders about Sea2Soil’s role in sustainable farming. Always a great way to start events season, this year the Sea2Soil team was proudly sporting a new(ish) look - with updated exhibition collateral and new graphics, designed to explain how Sea2SOil works, when to use it and why.
Groundswell 2024: Having first launched Sea2Soil at Groundswell 2022, we were delighted to return again this year. Groundswell 2024 delivered fresh conversations with new customers, alongside meaningful catch-ups with existing users of Sea2Soil who are already reaping the benefits it offers. It’s always rewarding to hear firsthand how Sea2Soil is making a difference.
Collaboration with Joel Williams
While regenerative farming, and all the practices that go with it, is still very much growing in uptake, the passion that exists when it comes to spreading the word about how much regen practices can benefit your work on-farm and enhance commercial farming practices too is vast. You’ll struggle to find a better champion of regen farming than Joel Williams, which is why it has been such a pleasure to collaborate with him once again this year. Together, we managed to achieve…
- A successful on-farm event hosted by Paul Davey at Girsby Farm late 2023, featuring a talk from Sea2Soil and Joel, a panel discussion, and a field walk., all aimed at educating farmers with a curiosity about regenerative farming.
- Joel joined us on our stand at Groundswell too, sharing valuable insights into how we can all work more sustainably as we strive to embrace regenerative farming practices. His expertise continues to inspire farmers to upskill and adopt innovative approaches, so it was fantastic to host him at the event.
The year ahead: Exciting plans for 2025
Building on the momentum of the past year, as a team Sea2Soil is looking forward to 2025 with excitement and a healthy dose of optimism. Here’s a glimpse of what’s to come:
- Our website, a hub for all things Sea2Soil will be benefiting from more development - all to the benefit fo you, our customers. We’ll be expanding our email marketing efforts too, to keep our community informed and connected as well as working to deliver educational, inspirational and real-time examples of just how effective regen farming can be - either in its pure form or to enhance commercial activity.
- We’ll be returning to key industry events, including:
- Cereals 2025 (June 11-12, Stand 162)
- Groundswell 2025 (July 2-3, Stand DF E40)
These events are non-negotiable for us and are just the tip of the iceberg for 2025. Events are always an investment; invaluable for fostering connections, sharing knowledge, and showcasing how Sea2Soil can support forward-thinking farmers in their sustainability journeys.