Fresh off a hugely successful showing at Cereals 2025, the Sea2Soil team is now turning their attention to the next major date in the regenerative farming calendar - Groundswell 2025 - and it promises to be bigger, bolder, and even more impactful than last year.
Following the incredible reception to our 2024 collaboration with Joel Williams, which saw both days of Groundswell packed out with farmers, agronomists and students eager to learn about amino acids, root zone biology and microbial life, we’re thrilled to confirm that Joel will be back with Sea2Soil this year, on Stand DF E40.
Catch him daily at 11am, where he’ll be diving deeper into the role of amino acids in soil health, how they integrate into regenerative and commercial systems, and why the future of farming starts below ground.
Read more on our Groundswell 25 page
If you missed last year’s collaboration?
Catch up on Joel Williams’ talk on the Sea2Soil stand at Groundswell 2024.
Cereals 2025: A field full of conversation
Before we get to Groundswell, we’re still digesting everything that made Cereals 2025 such a standout show.
The buzz never stopped. Thanks to a thoughtful, well-zoned layout (think: crops in one area, machinery in another, and product innovations like Sea2Soil in their own defined space), the showground felt intuitive and vibrant, not to mention beautiful, with wildflower borders and smart signage throughout.
Our stand welcomed a stream of visitors, from long-time customers to new farmers curious about how Sea2Soil could fit into their farming systems and processes across systems, organic and hybrid systems. Many remarked on the product’s improved usability, “lighter, less thick, and easier to apply,” as one farmer put it. That feedback is priceless for Sea2Soil and a testament to the product development work our team has put in over the last 12 months.
We also had some exciting conversations that could shape the future of trials and product development. A crop physiologist from AgriTech stopped by to explore the possibility for larger-scale research collaboration, and thanks to a referral from NIAB, we had new visitors who’d heard great things about Sea2Soil from trusted peers in the industry.
It wasn’t just a technical crowd either. There was a striking number of young farmers and students, including those from the Universities of Nottingham and Lincoln. As we packed down, a group of younger farmers circled back to the stand to learn more.
Groundswell 2025: Regeneration in action
So what’s next?
Sea2Soil returns to Groundswell 2025 on Stand DF E40, bringing with us our full soil-first team - and, of course, Joel Williams, who was one of last year’s standout speakers across the entire event.
This year, Joel will once again be delivering daily talks at 11am, right from our stand. Each session will explore:
- The growing science around amino acids in soil biology
- Practical insights into building resilient, living soils
- How Sea2Soil fits within wider regen frameworks
- And give you the opportunity to ask Joel your questions
Whether you’re working no-till, mixed farming, or just beginning your transition, Joel’s knowledge and clarity make soil science feel actionable and accessible.
The Great Groundswell Giveaway Returns
And because it wouldn’t be Groundswell without a little something special...This year, we launched our Great Groundswell Giveaway!
New and loyal customers who purchased our product between January 2024 and June 2025 were automatically entered into a prize draw, which would see one lucky winner gifted with two tickets to Groundswell and overnight accommodation for the night of July 2.
The Sea2Soil team has now drawn our winner, using a random selector, and we’re thrilled to announce that Doug Christie of Durie Farms, Fife is our winner!
Join the soil-first conversation
At both Cereals and Groundswell, one thing has been crystal clear: regenerative thinking isn’t fringe anymore, it’s foundational. As more farmers look for real results beneath their boots, Sea2Soil is proud to be part of a community that’s putting soil biology, circular inputs, and ecosystem health at the centre of modern farming.
Come find us at Groundswell 2025 on Stand DF E40. Bring your questions, your curiosity, and your boots, and we’ll bring the Sea2Soil.
See you in the field!