As the 2024 show season draws to a close, it’s time for our team to look back over the past few months and take stock of what we’ve learnt.
It’s hard to believe that just two years ago, Sea2Soil made its debut at Groundswell. Fast forward to 2024, and we headed to Hertfordshire to see what Cereals 2024 had in store.
It was fantastic to see some familiar faces as well as new ones - and that goes for the service providers and products that we were exhibiting alongside as well as the attendees. Despite some poor weather on the first day, the event still delivered valuable connections and business opportunities. But what truly made it worthwhile for the team was the high attendance of regenerative-minded businesses. Having the opportunity to engage with a diverse range of attendees, including agri students, farmers, and industry professionals, who showed keen interest in biodiversity and soil microbial activity, was where we found the value in Cereals.
We’re already booked in and looking forward to Cereals 2025, especially since it’s returning to Lincolnshire where we’ve found a higher level of engagement in previous years.
Moving onto Groundswell… An event that holds a special place in our hearts, as this is where Sea2Soil first launched, it’s always exciting to return to the Glastonbury of the agri world.
This year, Groundswell saw what might be a record attendance with more than 8,000 visitors reported. Our team had the pleasure of welcoming many farmers, growers, and agronomists to the Sea2Soil stand.
Building on what we have brought to groundswell in previous years, for 2024 we were thrilled to host renowned international soil expert Joel Williams on our stand who delivered a 30-minute talk on nitrogen utilisation in soils, an addition which certainly struck a chord with those who stopped by to listen.
Grant James, our Business Development Manager, shared: “Joel is a headline expert in our industry, and his knowledge on soil health and some of the latest research is truly exceptional. The technical insights, advice, and key messages he spoke about were extremely valuable for all the audience listening to the talk on the stand. We also had many useful conversations with other farmers and growers over the course of the two days, looking to find out more information about the Sea2Soil soil improver product.”
Our time at Groundswell also gave the team an insight into current advancements being made in soil testing technology, as we enjoyed informative technical talks around the BASE tent.
As we pack the marquees away for another year we’re already looking ahead to 2025 and how Sea2Soil can feature more on the events circuit over the months to come. While we make some plans, if you have any questions about your soil or how Sea2Soil can support soil health improvement on your farm, don’t hesitate to get in touch with the team.